Did you know, that about 60 per cent of the chemicals in all the products you use absorb through the skin? Hello fragrances! Welcome parabens! Hi to you, toxins! I have always said to my friends, (always meaning: always I’ve lived in the know..years that is), and it’s like I have been on an autopilot on this, learn to know what you use. Whether it’s the food you’re eating, or the lotions, and the makeup you put on yourself, be as mindful as it gets. You really are serving yourself, and it doesn’t take that much of an effort or time. 

Kind beauty is dedicated to pure and clean products, no nastiness. We don’t use that many nasty products anymore and think that neither should you. I have read a lot on what chemicals can do to us. And they are everywhere, that is scary! Remember this you guys, ecological doesn’t mean hippie. It means that you are in the know and that you pay attention!

For me, it is all about minimazing the bad stuff to maximum in my life and really enjoy the pure and kind products, as they give a lift up and they make me super happy, because they do give a different effect on you. A kinder aura. They even smell better, because of the lack of the chemicals. 

And not to mention, ecological makeup products are not only better for you, but for the animals. You’ve heard about animal testing, right? Have you seen any photos of it, of the animals in the labs? Have you ever gotten a red eye or an irritation on the skin because of some cheap and well-advertised mascara got into your eye, or that well-known and expensive lotion wasn’t that great on you? Then just think about what the poor bunnies or rats or whatnot had to go through for your product development.

Being mindful of makeup, as well as what you put into your body, is a win win situation affecting positively on all our lives.

And also, like for so many more other things relating this, advertising a product doesn’t mean that it is everything that some celebrity on the ad is saying. It is like, have you seen these amazing TV ads for quinoa? I haven’t but quinoa is the bomb! Or, have you seen these amazing TV ads for McDonald’s? I have, and their food is as mean as it gets. Choose wisely, folks, and you’ve got to see through what is being shown to you.

So, this post was more about the realization of what is out there and maybe expanding your horizons at a makeup section that you normally go to (to perhaps an organic online store?).

You wouldn’t believe how satisfying this shift is. It’s like Emm said: “I was like a kid in a candy store sometimes.” Wait for the moment when you reach to the point, where you want to try everything that is new, and everything that is kind for you and for the planet. That’s a great place!

And, on the very last note on this eco bandwagon, your skin will glow once it gets nourished by the natural lotions and makeup.

X Johanna 

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